CBD goes mainstream

CBD, or cannabidiol, is a product derived from cannabis that has gained in popularity in recent years. While it was once associated with a negative image because of its origin, it is now increasingly recognised for its therapeutic benefits and relaxing effect.

The democratisation of CBD is underway: more and more people are consuming it, and opinions on the product are becoming less and less controversial.

According to a survey conducted in 2020 by marketing consultancy CB Consulting, around 13% of French people have already consumed CBD-based products, and almost 30% are interested in these products. Interestingly, the majority of CBD consumers in France are aged between 25 and 44, and most of them use CBD for medical or therapeutic reasons. The therapeutic properties of CBD are increasingly recognised, and numerous studies have been carried out to demonstrate its effectiveness. For example, research has shown that CBD can be beneficial in combating anxiety, depression, insomnia, chronic pain, epilepsy, multiple sclerosis, cancer and more. CBD is also increasingly used in the world of sport, for its anti-inflammatory and analgesic properties.

What's more, CBD is becoming increasingly accessible. It used to be difficult to find CBD products, but now many specialist shops sell them, and it's also possible to buy them online. The most popular CBD products are oils, capsules, e-liquids for electronic cigarettes, creams and balms. According to L'Usine Nouvelle magazine, the French market for CBD-based wellness products grew by 20% in 2020, and is expected to continue growing in the coming years.

Of course, some people may still be prejudiced against this product because of its origin, but more and more people, including health professionals, are recognising its therapeutic benefits.

In conclusion, the democratisation of CBD is underway, and this is largely due to its increasingly recognised therapeutic properties. If you're looking for a relaxing, anti-inflammatory product, CBD could be an excellent option. However, as with any other therapeutic product, it is advisable to consult a health professional before starting to use it.